Julietta Dexter is Co-Founder and Chief Growth & Purpose Officer of ScienceMagic.Inc. Founded in 2020, ScienceMagic.Inc partners with brands to define and articulate their purpose, develop their commercial strategies and build their digital interfaces. SMI also works directly with world-class talent to create purpose-driven, commercial partnerships and platforms. ScienceMagic.Inc harnesses the power of community, content and commerce to build the next generation of direct to consumer businesses. Prior to launching ScienceMagic.Inc, at the age of 26, Julietta founded The Communications Store (TCS). TCS was one of the world’s leading strategic brand development and communications partners to the world’s best brands in fashion, wellness, beauty and lifestyle. Over the course of 25 years, as CEO, Julietta steadily expanded the company both in terms of staff and client portfolio. In doing this, she remained ever-faithful to the ethos and values of honest business delivery, the core of TCS. Julietta is deeply passionate about her work in purpose, business ethics, values and culture. Her unique business philosophy is captured in her recently published book: Good Company: How to build a business without losing your values. In this book she explains how she, together with her partners built one of the world’s most respected PR & communications companies without compromising her values, her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success. Julietta is regularly featured in the PR Week Powerbook and in the 2019 edition, TCS achieved the number one spot in the top 10 list of agencies for fashion, beauty and luxury communications. In 2017 she was nominated by Luxury Daily as one of the Luxury Women to Watch and in 2013 she won a Cosmetic Executive Women (CEW) UK Achiever Award. Julietta is active in a number of business and charitable organisations. She is an Executive Board Member of CEW UK and an Ambassador for the Prince’s Trust campaign, Women Supporting Women. She was a member of the Cambridge University Communications Working Group and a member of the Roundtable on Creative Entrepreneurship. She is a Trustee for Beauty Banks, a charity combatting hygiene poverty in the UK and has also been a regular fundraiser for Great Ormond Street Hospital. She is additionally a keen supporter of The Elephant Family.