Katie co founded Stripe & Stare, an underwear and leisure wear company, B Corp certified. She a real entrepreneur, a women’s champion and sustainability advocate. She Katie couldn’t understand why there was no knicker perfect for everyday, so comfortable you could put it on, forget you are wearing it and leave you to focus on more important things. And specifically one created by women for women. Where were the options between ultra sexy Victoria’s Secret and ultra frumpy M&S? She set out on a 6 year quest to create the world’s most comfortable (and sustainable) knicker.
The Stripe & Stare story is one of female founder strength and an unwavering commitment to planting playfulness in sustainable clothes. Six years of starting conversations all over the world, discovering the best fabrics and meeting reliable producers, finally delivered the foundations of their brand: TENCEL'” Micro Modal. Made sustainably in Austria from Beechwood Trees, the Stripe & Stare fabric is scientifically proven to be three times softer than cotton, wears better and is just as breathable as fresh air in a forest of responsibly planted trees.Without a doubt their partnership with Lenzing and being so proud of the changes they are making to fibre production is at the heart of what they do. The biodegradability for them is something that they have worked so hard on – their mainline is 95% biodegradable, only the elastane is still a problem (it’s needed if you don’t want your knickers to fall down around your ankles). Recent developments in fibre technology mean there is now a biodegradable elastane created using technology from Japan that they’ve brought into their secondary range, The B Edit. Last year they launched the world’s first 100% biodegradable lace knicker in this range and are working to incorporate this elastane into their main line as soon as possible. Wherever possible sourced in the UK and sustainably. From their brains to your bush, this business is brimming with curiosity, independence and powerful, unapologetic women. The knickers, loungewear and sleepwear are for the sustainable shopper who doesn’t want to compromise when it comes to style, sustainability and most of all comfort. They always aim to do the right thing and the smart thing – with a sense of humour and a smile on their faces. All members of staff get shares in the company, everybody has everybody’s back, you own up to mistakes and together they get fixed are all amazing facts of their incredible company ethos. I am proud to be a woman sitting alongside these two incredible women running Stripe & Stare. Go and buy them here now!