Soha is the founder of Businessita, an Innovative business services provider to empower women in business through career development, business consultations and startup assessments. Soha also co-founded the Start Up Grind New Cairo, she consults on women’s empowerment, gives strategic advice to start ups, sits on rthe board of TIAW, received her DBA in 2022, won many awards both nationally and internationally and was voted top 50 influential women in ’22. She lives and works in Cairo, Egypt. Owing to her initiative to establish female economic empowerment, the founder of Businessita, Soha El Baklawy, has won the World of Difference award from the International Alliance for Women (TIAW) and Wound Care Education Institute, supported by the United Nations Women, to be the first Egyptian to win the award.
The World of Difference award is a recognition and appreciation to the world’s outstanding corporative initiatives for women’s economic empowerment.
El Baklawy expressed her delight for placing Egypt on the world’s map for woman entrepreneurship. She also showed her gratefulness for getting the opportunity to join TIAW as a vice president and social entrepreneurship board member.
She pointed out that such an opportunity has escalated her accountability with regard to further research and development to enhance woman entrepreneurship in Egypt, creating fellowship programmes with the support of national and international associations.
Businessita targets women from the ages of 18 to 65, with professional and nonprofessional backgrounds, who want to start or to develop their businesses and careers. Through mentorship, trainings, and business consultations, the initiative provides women with “a stop shop” for their business inquiries supporting their business models. The initiative helps women achieve their business goals and excel as they develop professionally.
Soha is specialized in strategic alliance/ strategic management and cost cutting management. Developing operational systems and protocols to achieve targets with profits maximization, strengthening brand image. In addition to business expansions through implementing and executing new management trends, strategic risk and change management.Soha is also the director in one of the Global ecosystem leaders, launching a New Cairo STARTUP GRIND chapter couldn’t be at a better timing to not only be front and center when it comes to business and entrepreneurship but to host, connect and build a strong community fueled with opportunities, resources, and the assets needed for entrepreneur wannabes, entrepreneurs, founder, business owners, mentors, investors, and ecosystem gurus. We llove Soha’s vision, drive and mission to support women entrepreneurs world-wide.